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Rising Together: Empowering Women through Innovation and Technology on IWD 2023

Updated: May 8, 2023

International Women’s Day is celebrated annually on March 8th to commemorate the social, economic, cultural, and political achievements of women across the world. It is also a day to raise awareness about the gender disparities that exist and to promote the need for gender equality.

This year, we are planning to come together and meet over a coffee to share our perspectives on this year’s theme "DigitALL: Innovation and technology for gender equality" for International Women's Day 2023.

The past few years have really brought to light the gender disparities that still exist. Women and girls have been disproportionately impacted by the Covid 19 pandemic, with increased rates of domestic violence, job losses, and reduced access to healthcare and education.

Technology has played a critical role in ensuring that essential services are still accessible, and that people can work and learn remotely. However, it has also exposed the digital divide and the lack of access to technology and digital literacy skills, particularly for women and girls in low-income countries and marginalised communities.

‘The digital gender gap has barely improved since 2011. Globally, there are around 250 million fewer women online than men’.

The theme for International Women’s Day 2023 aims to address these challenges and promote the use of technology and innovation for gender equality. It recognises the potential of technology to provide new opportunities and solutions for women and girls, including increased access to education, healthcare, and employment.

“Globally, women hold only 2 in every 10 science, engineering and information and communication technology jobs”.

Achieving gender equality requires a concerted effort to leverage inclusive technologies, embrace disruptive innovation, and ensure access to education. To achieve true gender equality, we need to challenge our cultural, economic, and social codes and behaviors that perpetuate and reinforce discrimination and inequality.

Currently, at Perspektiv, 68% of our workforce comprises women, and we are working towards further elevating their representation in leadership positions and ownership of the company. As we persist in our pursuit of achieving gender equality in our workplace, we recognise the need for fundamental changes to turn this aspiration into reality. With this objective in mind, we actively encourage flexible work arrangements, have a fair and inclusive parental policy, and strive to integrate DEI (Diversity, Equity, and Inclusion) into every new business venture.

Through these efforts, we can make progress in cracking the code to gender equality and building a more just and equitable society for all.


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